Privacy policy

Privacy Policy

Last updated: September 6, 2026

This Privacy Policy explains how Tiny Star Friends™ collects, uses, stores and shares personal information when you visit https://tinystarfriends.com, place an order, create an account, subscribe to communications or otherwise contact us.

 

1. Who Is Responsible for Your Personal Information?

The data controller responsible for the processing described in this Privacy Policy is:

Varietysafe
Trading as Tiny Star Friends™

Correspondence address:
De Lepelaar 12
1834 VS Sint Pancras
The Netherlands

Chamber of Commerce number: 95112243
VAT identification number: NL005131132B33
Email: support@tinystarfriends.com
Phone: +31 6 82992627
Website: https://tinystarfriends.com

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information processed through our online store, customer accounts, contact forms, email communications, newsletters, order fulfilment, reviews and related customer services.

Our store is hosted by Shopify, which provides the ecommerce platform we use to offer our products and services.

3. Personal Information We May Collect

Depending on how you interact with our store, we may collect or process the following information:

Contact and Identification Information

  • Your name;

  • Billing and delivery address;

  • Email address;

  • Telephone number; and

  • Country or region.

Order and Transaction Information

  • Products ordered or viewed;

  • Order number and order history;

  • Selected product options;

  • Billing and delivery information;

  • Payment status;

  • Shipping method;

  • Tracking information;

  • Returns, cancellations and refunds; and

  • Communications concerning your order.

Payment Information

Payments are processed by Shopify and available payment providers.

Tiny Star Friends™ does not normally receive or store your complete payment-card number. We may receive limited payment information such as the payment method, payment status and transaction reference.

Account Information

If you create or use a customer account, we may process:

  • Your account email address;

  • Account preferences;

  • Saved addresses;

  • Order history; and

  • Authentication and account-security information.

Communications

When you contact us, we may process:

  • Your message;

  • Your contact details;

  • Your order number;

  • Photographs or files you send us; and

  • Any other information you choose to provide.

Please do not send sensitive personal information unless it is necessary for us to handle your request.

Device and Usage Information

When you visit our website, we or our service providers may collect:

  • IP address;

  • Browser and device type;

  • Operating system;

  • Language and regional settings;

  • Pages visited;

  • Referring website;

  • Date, time and duration of visits;

  • Cookie identifiers; and

  • Interactions with our website.

4. How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, subscribe or contact us;

  • Automatically when you use our website, subject to your cookie preferences;

  • From Shopify and other service providers involved in operating our store;

  • From payment providers after a payment has been processed;

  • From production and fulfilment partners;

  • From shipping and delivery providers; and

  • From review platforms when you submit a review or communicate through their service.

5. Why We Process Personal Information

We process personal information for the following purposes and legal grounds:

Performing Our Agreement With You

We process information when necessary to:

  • Process and fulfil your order;

  • Produce personalised products where requested;

  • Arrange payment and delivery;

  • Provide order and tracking updates;

  • Manage customer accounts;

  • Handle cancellations, returns and refunds;

  • Respond to questions about an order; and

  • Resolve damaged, defective, missing or incorrect deliveries.

Complying With Legal Obligations

We may process and retain information when necessary to:

  • Maintain legally required business, tax and accounting records;

  • Meet consumer-protection requirements;

  • Respond to lawful requests from public authorities;

  • Handle legal claims or disputes; and

  • Prevent or report unlawful activity where required.

Our Legitimate Interests

Where your interests and rights do not override them, we may process information for legitimate interests including:

  • Operating and improving our store;

  • Providing customer support;

  • Securing our website and customer accounts;

  • Preventing fraud and misuse;

  • Maintaining accurate business records;

  • Understanding general store performance;

  • Defending legal claims; and

  • Protecting our rights, customers and business.

Your Consent

Where required, we rely on your consent for:

  • Non-essential analytics or advertising cookies;

  • Email marketing;

  • Personalised advertising; and

  • Other optional processing clearly presented to you.

You may withdraw your consent at any time. Withdrawal does not affect processing that occurred lawfully before consent was withdrawn.

6. Shopify

Our store is hosted by Shopify. Shopify processes information to provide the ecommerce platform, checkout, customer accounts, security, payment functionality and related services.

Information submitted through the store may be transmitted to Shopify and its service providers. Shopify may also process certain information for its own purposes as described in its privacy documentation.

More information is available in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

7. Printful and Order Fulfilment

We use Printful and its associated production and fulfilment facilities to produce and ship many Tiny Star Friends™ products.

To fulfil your order, relevant information may be shared with Printful, including:

  • Your name;

  • Delivery address;

  • Contact information;

  • Order number;

  • Products and selected options; and

  • Shipping information.

This information is used to manufacture, package, ship and support your order. Printful is not the seller of products purchased from Tiny Star Friends™.

8. Payment and Delivery Providers

We may share necessary information with:

  • Payment processors;

  • Banks and payment networks;

  • Fraud-prevention providers;

  • Shipping carriers;

  • Postal services;

  • Customs authorities; and

  • Other delivery partners.

These parties receive only the information reasonably necessary to process payment, prevent fraud, deliver an order or comply with legal requirements.

9. Google Analytics and Similar Technologies

We may use Google Analytics and related analytics technologies to understand how visitors use our website and to improve its performance.

Depending on your cookie preferences, these services may process information such as your IP address, device information, browser details, visited pages and website interactions.

Where consent is legally required, non-essential analytics or advertising technologies will only be used after you provide consent.

You can change or withdraw your cookie choices through Cookie Preferences in the website footer.

10. Marketing Communications

If you subscribe to our newsletter or otherwise consent to marketing, we may use your email address to send information about new collections, offers and Tiny Star Friends™ updates.

You can unsubscribe at any time by:

Unsubscribing from marketing does not prevent us from sending necessary service messages about your account or orders.

11. WebwinkelKeur and Customer Reviews

We may use WebwinkelKeur to collect and manage customer reviews and assist with consumer complaints or disputes.

Where a review invitation is enabled, limited order and contact information may be shared to send and verify the invitation. This may include your name, email address, order number and order date.

Submitting a review is voluntary. Information included in a published review may become publicly visible.

WebwinkelKeur processes information according to its own privacy policy and procedures.

12. Social Media and External Links

Our website contains links to external platforms such as Facebook, Instagram, TikTok, Pinterest and YouTube.

If you follow these links or interact with content on those platforms, the platform provider may process information according to its own privacy policy.

We do not control the privacy practices of external websites or social-media platforms.

13. Cookies

Cookies and similar technologies help us:

  • Operate essential store functions;

  • Remember preferences;

  • Secure accounts and checkout;

  • Measure website performance;

  • Understand how visitors use the store; and

  • Provide marketing where permitted.

Essential cookies may be used because they are necessary for the website and checkout to function.

Where required by law, analytics, personalisation and advertising cookies are used only with your consent.

You can review or change your choices through Cookie Preferences in the footer. Blocking certain cookies may affect how some parts of the website function.

14. Sharing Personal Information

We may share personal information with service providers where necessary to operate our business, including:

  • Shopify;

  • Printful and production partners;

  • Payment processors;

  • Shipping and delivery providers;

  • Analytics and technology providers;

  • Email and marketing providers;

  • WebwinkelKeur;

  • Professional advisers such as accountants or legal advisers; and

  • Government authorities where legally required.

We may also disclose information:

  • To comply with applicable law or valid legal proceedings;

  • To investigate fraud, security incidents or violations of our policies;

  • To protect our rights or the rights of others; or

  • In connection with a sale, merger or transfer of all or part of the business.

We do not sell personal information for money.

15. International Data Transfers

Some service providers may process information outside the European Economic Area.

Where legally required, international transfers are protected using an approved safeguard, such as:

  • An adequacy decision;

  • European Commission Standard Contractual Clauses; or

  • Another legally recognised transfer mechanism.

16. How Long We Retain Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • Fulfil orders and provide customer support;

  • Maintain customer accounts;

  • Meet tax, accounting and other legal obligations;

  • Handle returns, complaints and disputes;

  • Prevent fraud; and

  • Establish, exercise or defend legal claims.

Order, invoice and payment records may be retained for the period required under applicable Dutch tax and accounting law.

Marketing information is generally retained until you unsubscribe or withdraw consent, although limited information may be retained to record your opt-out preference.

When information is no longer required, we will delete or anonymise it where reasonably possible.

17. Security

We use reasonable administrative, organisational and technical measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no online system or method of transmission can be guaranteed to be completely secure.

You are responsible for protecting access to your email and customer account. Please contact us if you suspect unauthorised account activity.

18. Children’s Privacy

Tiny Star Friends™ is a children’s brand, but our online store and purchasing services are intended for parents, guardians and other adults.

We do not knowingly request or collect personal information directly from children for independent purchases or customer accounts.

If you believe that a child has provided personal information without appropriate parental or guardian involvement, contact us at support@tinystarfriends.com. We will assess the request and delete the information where required.

19. Your Privacy Rights

Depending on the law that applies to you, you may have the right to:

  • Request access to your personal information;

  • Correct inaccurate or incomplete information;

  • Request deletion of your information;

  • Restrict certain processing;

  • Object to processing based on legitimate interests;

  • Withdraw consent;

  • Receive certain information in a portable format;

  • Lodge a complaint with a supervisory authority; and

  • Not be subject to a decision producing legal or similarly significant effects based solely on automated processing, where applicable.

These rights are not absolute and may be subject to legal exceptions.

To exercise a privacy right, email support@tinystarfriends.com. Please clearly describe your request.

We may request reasonable information to verify your identity before acting on a request. We will respond within the period required by applicable law.

20. Complaints

If you have a concern about how we process personal information, please contact us first at support@tinystarfriends.com.

You also have the right to submit a complaint to the data-protection authority in your country.

In the Netherlands, the supervisory authority is the Autoriteit Persoonsgegevens. Information about submitting a complaint is available at:

https://www.autoriteitpersoonsgegevens.nl/een-tip-of-klacht-indienen-bij-de-ap

21. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, legal obligations or data-processing practices change.

The current version will be published on this page with an updated revision date. Where required, we will provide additional notice of material changes.

Children’s Privacy and Safety

Tiny Star Friends™ creates content and products for families with young children. However, our website, online store, customer accounts, contact forms, newsletter, competitions and purchasing services are intended to be used by parents, guardians and other adults.

We do not knowingly ask children to provide personal information directly to us. Children should not submit their name, email address, home address, photographs, voice recordings or other personal information through our website or communication channels.

Any order, account registration, competition entry, artwork submission or customer-service request involving a child must be completed or authorised by a parent or legal guardian.

If you believe that a child has provided personal information to us without appropriate parental or guardian involvement, please contact us at support@tinystarfriends.com. We will review the matter and take appropriate steps, including deletion where required by applicable law.

Parents and guardians are encouraged to supervise children when they view Tiny Star Friends™ content or use links connected to our website.

22. Contact

For questions about this Privacy Policy or to exercise your privacy rights, contact:

Tiny Star Friends™
Operated by Varietysafe

Correspondence address:
De Lepelaar 12
1834 VS Sint Pancras
The Netherlands

Email: support@tinystarfriends.com
Phone: +31 6 82992627
Website: https://tinystarfriends.com
Chamber of Commerce number: 95112243
VAT identification number: NL005131132B33